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Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin
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2 | 42 Community Church

2|42 Community Church, Ann Arbor, Michigan / Environmental Design / Wayfinding / Children’s Ministry / Adult Lifestyle Graphics / Children / Children’s ministry / Theme / Theming

Re-Purpose with a Cause

This project was marked by creative challenges and a tight budget. 2|42 bought a run-down warehouse in the worst part of town and wanted it transformed. Their idea was to reclaim the environment by reusing as much as possible to create a refuge for family and children. Plain Joe Studios/we worked within the existing structures to bring out the best of the raw materials. The result is a multi-functional community center where people can connect, bring their kids on a rainy day for basketball or soccer, take a fitness class, enjoy a cup of coffee, and gather to worship.

“If someone can read the story of your space they can get a sense of who you are, as long as the story is well told and intentional.”

Mike M.